| 
           4. Commitments and Contingencies (Details Narrative) (USD $) 
         | 
        9 Months Ended | |
|---|---|---|
| 
           Sep. 30, 2014 
         | 
        
           Sep. 30, 2013 
         | 
      |
| Rental costs incurred | $ 43,200 | $ 41,000 | 
| 
           Convertible Debt on May 30, 2014 
         | 
        ||
| Fair value of the conversion feature | 13,020 | |
| 
           Convertible Debt On July 7, 2014 
         | 
        ||
| Fair value of the conversion feature | 134,201 | |
| 
           Convertible Debt on Sept. 03 2014 
         | 
        ||
| Fair value of the conversion feature | 125,927 | |
| 
           Convertible Debt On September 10, 2014 
         | 
        ||
| Fair value of the conversion feature | 156,376 | |
| 
           Convertible Debt On September 26, 2014 
         | 
        ||
| Fair value of the conversion feature | 139,632 | |
| 
           BMA [Member] 
         | 
        ||
| Royalty expense | $ 24,623 | $ 7,343 | 
| Payment obligations termination date | 2016 | |