| 
           3. Summary of Significant Accounting Policies (Details Narrative) (USD $) 
         | 
        3 Months Ended | 9 Months Ended | ||
|---|---|---|---|---|
| 
           Sep. 30, 2014 
         | 
        
           Sep. 30, 2013 
         | 
        
           Sep. 30, 2014 
         | 
        
           Sep. 30, 2013 
         | 
      |
| Summary Of Significant Accounting Policies Details Narrative | ||||
| Stock-based compensation expense, recognized | $ 6,387 | $ 92,231 | $ 46,771 | $ 120,248 | 
| X | ||||||||||
| 
             
- Details 
          
  | 
        
| X | ||||||||||
| 
             
- Definition 
          Custom Element. No definition available. 
  |